Design is a unique way of understanding the world
around us. This book is an essential tool kit for
decoding contemporary culture. It's about what
makes a Warhol a genuine fake, the beauty of the
jumbo jet, the notion of authenticity, Hitchcocks
film sets, the success of Ikea, the creation of national
identity, the mania to collect and the value of imper.
fection. It's about how we see the modern world.